Complexity Turn

Name: Complexity Turn
Brand: Springer International Publishing AG
SKU: 9783319836423
Price: 554.72 PLN
Availability: InStock

Cultural, Management, and Marketing Applications

Autor: Arch G. Woodside

Język:

Oprawa: Miękka

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

554.72 zł

This book takes the reader beyond net effects and main and interaction effects thinking and methods....

Informacje o książce

Autor

Arch G. Woodside

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2018

strony

254

EAN

9783319836423

Enbook ID

20119034

Wydawca

Springer International Publishing AG

Waga

454

Wymiary

155 x 235 x 16

Pełny opis

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.

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