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Książka Anonymous Elect Andrei Postoaca

Anonymous Elect

Market Research Through Online Access Panels

Autor: Andrei Postoaca
Język: Angielski
Oprawa: Twarda
Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
241.49 zł
The Anonymous Elect is the book that restores market research to its original condition and bestows...

Informacje o książce

Autor
Andrei Postoaca
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2005
strony
157
EAN
9783540290292
ISBN
354029029X
Enbook ID
01561172
Wydawca
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Waga
426
Wymiary
155 x 235 x 22

Pełny opis

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It addresses market researchers and sociologists, psychologists, linguists and specialists in communication and asks questions that span minds from both sides of the bridge: To what extent has the online medium increased the self-awareness of today s respondents to research studies? How aware are market researchers of their respondents increasing self-awareness? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about being there, about interviewing and being interviewed, addressing and being addressed. By shifting the two voices that make up the surveying act, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric that gives it expression.

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