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Książka Technological Innovation Raghu GarudPraveen Rattan NayyarZur Baruch ShapiraJames G. March

Technological Innovation

Oversights and Foresights

Autor: Raghu GarudPraveen Rattan NayyarZur Baruch ShapiraJames G. March
Język: Angielski
Oprawa: Miękka
Wydawca: Cambridge University Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
222.06 zł
The capacity for technology businesses to grow and change with the times is linked to how they devel...

Informacje o książce

Autor
Raghu GarudPraveen Rattan NayyarZur Baruch ShapiraJames G. March
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2008
strony
396
EAN
9780521084727
ISBN
0521084725
Enbook ID
02020697
Wydawca
Cambridge University Press
Waga
590
Wymiary
155 x 228 x 24

Pełny opis

The capacity for technology businesses to grow and change with the times is linked to how they develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external environments, even as innovation activities are complex and constrained. How can the slim odds of success be enhanced? Technological Innovation analyses why companies choose certain new technologies, from a technological, economic and institutional perspective. Based upon multidisciplinary research on technological choice, the book bridges research and practice.

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