Talk to the Elephant

Name: Talk to the Elephant
Brand: Pearson Education
SKU: 9780138073688
Price: 150.13 PLN
Availability: InStock

Designing Learning for Behavior Change

Autor: Julie Dirksen

Język:

Oprawa: Miękka

Wydawca: Pearson Education

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

150.13 zł

What do you do when your learners know what to do but still aren''t doing it? Training is created wi...

Informacje o książce

Autor

Julie Dirksen

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2023

strony

304

EAN

9780138073688

Enbook ID

43237776

Wydawca

Pearson Education

Waga

466

Pełny opis

What do you do when your learners know what to do but still aren''t doing it?

Training is created with the goal of changing learners'' behaviors, but anyone who has created learning experiences knows that there''s a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have.

In the last few decades, the fields of psychology, behavioral economics, and other behavioral sciences have brought an enormous amount of scientific research into helping people with behavior change. Only a fraction of that research has made its way back into learning design.

Talk to the Elephant: Design Learning for Behavior Change shows you how to add critical tools to your learning design toolbox to affect behavior change. You''ll find out how to use frameworks and strategies from behavioral science to help you research and analyze challenges, feel more confident that you''re solving the right problem, and design and test solutions that can help people with difficult behavior changes.

By the end of this book, you''ll be able to

Map the change journey of your learners and identify their path
Assess and clearly communicate the value of the change
Use motivation models to better understand what learners really care about
Utilize evidence-based models like the COM-B Model to analyze behavior-change challenges
Use a diagnostic checklist to determine whether you actually have a training problem
Identify behavior-change techniques to address your specific challenges

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Talk to the Elephant

Designing Learning for Behavior Change

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