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Swift Viewing

Name: Swift Viewing
Brand: Duke University Press
SKU: 9780822349198
Price: 155.96 PLN
Availability: InStock

The Popular Life of Subliminal Influence

Autor: Charles R. Acland

Język:

Oprawa: Miękka

Wydawca: Duke University Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

155.96 zł

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behaviour ha...

Informacje o książce

Autor

Charles R. Acland

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

328

EAN

9780822349198

ISBN

0822349191

Enbook ID

04939303

Wydawca

Duke University Press

Waga

456

Wymiary

234 x 159 x 19

Pełny opis

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behaviour has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of "hidden persuaders" became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan's media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.