Sustained Innovation Management

Name: Sustained Innovation Management
Brand: PALGRAVE MACMILLAN
SKU: 9780230001978
Price: 476.19 PLN
Availability: InStock

Assimilating Radical and Incremental Innovation Management

Autor: Gaston Trauffler, Hugo Tschirky

Język:

Oprawa: Twarda

Wydawca: PALGRAVE MACMILLAN

Dostępność: Dostępna u dostawcy w małych ilościach

Wysyłamy za 13-18 dni

476.19 zł

Managing radical innovation successfully is key to growth. It involves making decisions on risky pro...

Informacje o książce

Autor

Gaston Trauffler, Hugo Tschirky

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2006

strony

242

EAN

9780230001978

ISBN

0230001971

Enbook ID

04550924

Wydawca

PALGRAVE MACMILLAN

Waga

442

Wymiary

138 x 223 x 19

Pełny opis

Managing radical innovation successfully is key to growth. It involves making decisions on risky projects and unknown markets with a high growth potential. Based on nearly 40 best practice cases, this research work identifies the main management challenges related to radical innovation and discontinuous technologies and explores concrete solutions. The practice cases selected from over 90 interviews with global technology-driven companies are framed in an overall strategic management concept that helps navigate through some the most difficult phases in a radical innovation project. The book presents a large number of processes, organizational structures and management tools that aid strategic decision-making related to radical innovation and discontinuous technologies. It will enable practitioners to recognise and take advantage of the hidden opportunities that radical innovation and discontinuous technologies present.

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Sustained Innovation Management

Assimilating Radical and Incremental Innovation Management

Informacje o książce

Pełny opis

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