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Książka Subsidiary Entrepreneurship Janine Grohmann

Subsidiary Entrepreneurship

An integration-responsiveness perspective on subsidiary entrepreneurship in diversified firms

Autor: Janine Grohmann
Język: Niemiecki
Oprawa: Miękka
Wydawca: Sudwestdeutscher Verlag Fur Hochschulschriften AG
Dostępność: Dostępna u dostawcy
Wysyłamy za 8-11 dni
337.23 zł
Over the recent years, MNCs have experienced an increasing need to continuously generate innovations...

Informacje o książce

Autor
Janine Grohmann
Język
Niemiecki
Oprawa
Książka - Miękka
Data wydania
2011
strony
224
EAN
9783838126906
ISBN
3838126904
Enbook ID
06948461
Wydawca
Sudwestdeutscher Verlag Fur Hochschulschriften AG
Waga
336
Wymiary
152 x 229 x 13

Pełny opis

Over the recent years, MNCs have experienced an increasing need to continuously generate innovations and improvements in order to remain competitive in their respective markets. To achieve this, entrepreneurship activities of multinational subsidiaries have come into focus. Existing publications are primarily focused on the subsidiaries perspective when analyzing subsidiary entrepreneurship while the headquarters point of view is often disregarded. This book at hand intends to change this by explicitly considering headquarters perspective. Based on eight case studies, the following two research questions are examined: (1) how does headquarters strategy towards subsidiary entrepreneurship look like? And (2) do companies that act in different organizational environments pursue different strategies? The concept of organizational environments is based on Bartlett & Ghoshal (1989) who differentiate between international, multinational, global, and transnational environments. The underlying case study analysis suggests a relationship between organizational environment and pursued subsidiary entrepreneurship strategy of a MNC.

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