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Książka Structured Innovation Rupert A. Brandmeier

Structured Innovation

Levers to Successful Innovation Beyond Benchmarking

Autor: Rupert A. Brandmeier, Florian Rupp
Język: Angielski
Oprawa: Twarda
Wydawca: Springer, Berlin
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
372.96 zł
This book offers a comprehensive exploration of innovation management and its applications in variou...

Informacje o książce

Autor
Rupert A. Brandmeier, Florian Rupp
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2024
strony
190
EAN
9783031761041
Enbook ID
46583156
Wydawca
Springer, Berlin
Waga
455
Wymiary
155 x 235

Pełny opis

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

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