Structural Differentiation in Social Media

Adhocracy, Entropy, and the "1 % Effect"

Autor: Sorin Adam Matei, Brian C. Britt

Język:

Oprawa: Twarda

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

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This book explores community dynamics within social media. By using Wikipedia as an example, the vol...

Informacje o książce

Autor

Sorin Adam Matei, Brian C. Britt

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2017

strony

247

EAN

9783319644240

ISBN

3319644246

Enbook ID

16608760

Wydawca

Springer International Publishing AG

Waga

5148

Wymiary

155 x 235 x 18

Pełny opis

This book explores community dynamics within social media. By using Wikipedia as an example, the volume explores communities that rely upon commons-based peer production. Fundamental theoretical principles spanning such domains as organizational configurations, leadership roles, and social evolutionary theory are developed. In the context of Wikipedia, these theories explain how a functional elite of highly productive editors has emerged and why they are responsible for a majority of the content. It explains how the elite shapes the project it tends to become stable and increasingly influential over time. Wikipedia has developed a new and resilient social hierarchy, and adhocracy, which combines features of traditional and new, online, social organizations. The book presents a set of practical approaches for using these theories in real-world practice. This work fundamentally changes the way we think about social media leadership and evolution, emphasizing the crucial contribution of leadership, of elite social roles, and of group global structure to the overall success and stability of large social media projects. Written in an accessible and direct style, the book will be of interest to academics as well as professionals with an interest in social media and commons-based peer production processes.

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Structural Differentiation in Social Media

Adhocracy, Entropy, and the "1 % Effect"

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