Strategy Builder - How to Create and Communicate More Effective Strategies

Name: Strategy Builder - How to Create and Communicate More Effective Strategies
Brand: John Wiley & Sons Inc
SKU: 9781118707234
Price: 153.68 PLN
Availability: InStock

Autor: Stephen Cummings, Duncan Angwin

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

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153.68 zł

The effective conditions for selling a strategy are not that different from a public presentation or...

Informacje o książce

Autor

Stephen Cummings, Duncan Angwin

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2015

strony

256

EAN

9781118707234

ISBN

1118707230

Enbook ID

04952261

Wydawca

John Wiley & Sons Inc

Waga

1064

Wymiary

235 x 239 x 26

Pełny opis

The effective conditions for selling a strategy are not that different from a public presentation or a coach seeking to get his players to change tack. For a new approach to succeed you need 'buy in'. Billy Beane's Oakland A's viewed the new equations that would change the game of baseball with suspicion and contempt, until his assistant pitcotrliazed them in terms of the geometries of baseball with which they are familiar (a step nicely captured in the movie Moneyball). Similarly, your stakeholders (bosses, employees, peers, government officials, and investors), are already making judgments about how much they will engage with you and your strategy within seven seconds of you beginning to explain it. They (and you) are making strategic decisions at a glance. So how do you best captivate your potential stakeholders in your strategic endeavours? Over the past 5 years, partly as a result of the increasing use of digital learning materials, there has been a rush of 'visual guides'. Cummings and Angwin have refined this approach to combine a quick guide to key management frameworks with an interactive 'how to adapt the model' approach plus comments and tweets from experts around the world.

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