Strategic Reputation Management

Name: Strategic Reputation Management
Brand: KOGAN PAGE
SKU: 9781398617315
Price: 507.98 PLN
Availability: InStock

Autor: Amanda Coleman

Język:

Oprawa: Twarda

Wydawca: KOGAN PAGE

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

507.98 zł

In today's hyper-connected world, reputation is everything. This book explores the role of reputatio...

Informacje o książce

Autor

Amanda Coleman

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2024

strony

248

EAN

9781398617315

ISBN

1398617318

Enbook ID

44630832

Wydawca

KOGAN PAGE

Waga

503

Pełny opis

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.

Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.

Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.

Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

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