Książka Strategic Analysis Warner

Strategic Analysis

Autor: Warner
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
71.42
Strategy and strategic planning at the firm level often gets a bad reputation because managers aren...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2011
strony
168
EAN
9781606491751
ISBN
160649175X
Enbook ID
01220048
Waga
259
Wymiary
154 x 231 x 9

Pełny opis

Strategy and strategic planning at the firm level often gets a bad reputation because managers aren t trained in it and the tools are unfamiliar, infrequently used and often poorly applied. The outcomes of these efforts can therefore be incomplete, biased, and far too subjective and the results disappointing. One purpose of this book is to overcome this problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.

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