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Książka Stormy Skies Paul Clark

Stormy Skies

Autor: Paul Clark
Język: Angielski
Oprawa: Twarda
Wydawca: Taylor & Francis Ltd
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
325.11 zł
As the airline industry struggles to extricate itself from its latest crisis, the time has come to e...

Informacje o książce

Autor
Paul Clark
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2010
strony
178
EAN
9780754678878
ISBN
0754678873
Enbook ID
04681917
Wydawca
Taylor & Francis Ltd
Waga
480
Wymiary
162 x 235 x 17

Pełny opis

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, 'What went wrong?' and 'Why didn't we see it coming?'. "Stormy Skies" captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.

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