Sticky Magnets

Name: Sticky Magnets
Brand: Independently Published
SKU: 9798484274987
Price: 31.78 PLN
Availability: InStock

Autor: Kevin McLaughlin

Język:

Oprawa: Miękka

Wydawca: Independently Published

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

31.78 zł

On September 20th, 2021, Apple introduced new versions of their operating systems - and forever chan...

Informacje o książce

Autor

Kevin McLaughlin

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2021

strony

EAN

9798484274987

ISBN

848427498Y

Enbook ID

37284124

Wydawca

Independently Published

Waga

100

Wymiary

127 x 203 x 5

Pełny opis

On September 20th, 2021, Apple introduced new versions of their operating systems - and forever changed the face of email marketing.

The new privacy features added in these updates (and soon to come to other operating systems like Android) make the old ways of doing things problematic at best, disastrous at worst. A change of this magnitude calls for a paradigm shift. We need to look at new ways to manage email marketing.

We need to embrace the concept of Sticky Magnets. We need to explore how to offer ongoing value from an email signup, rather than a one-time benefit. We need to reassess virtually every aspect of how we manage email marketing, because the impacts of this change are widespread.

This book will teach you how to excel in the new email marketing environment. Within, you'll learn:

What the changes are, and why they're happening.
What are sticky magnets, and how to use them.
How to offer lasting value propositions which make customers want to give you their emails.
What metrics to use now that open tracking is useless.
And much, much more!

Don't be left behind! Grab your copy of this book and read it today!

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