Sport Star

Name: Sport Star
Brand: SAGE Publications Inc
SKU: 9780761943501
Price: 633.64 PLN
Availability: InStock

Modern Sport and the Cultural Economy of Sporting Celebrity

Autor: Barry Smart

Język:

Oprawa: Twarda

Wydawca: SAGE Publications Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-20 dni

633.64 zł

Why are sport stars central to celebrity culture? What are the implications of their fame? Proceedin...

Informacje o książce

Autor

Barry Smart

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2005

strony

224

EAN

9780761943501

ISBN

0761943501

Enbook ID

04685151

Wydawca

SAGE Publications Inc

Waga

480

Wymiary

156 x 234 x 17

Pełny opis

Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts.This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.

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Sport Star

Modern Sport and the Cultural Economy of Sporting Celebrity

Informacje o książce

Pełny opis

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