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Książka Social Semiotics for a Complex World - Analysing Language and Social Meaning B. Hodge

Social Semiotics for a Complex World - Analysing Language and Social Meaning

Autor: B. Hodge
Język: Angielski
Oprawa: Miękka
Wydawca: Wiley-Blackwell
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
109.09 zł
Social semiotics reveals language's social meaning - its structures, processes, conditions and effec...

Informacje o książce

Autor
B. Hodge
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2016
strony
256
EAN
9780745696218
ISBN
9780745696218
Enbook ID
01022570
Wydawca
Wiley-Blackwell
Waga
428
Wymiary
229 x 154 x 25

Pełny opis

Social semiotics reveals language's social meaning - its structures, processes, conditions and effects - in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.

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