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Smartphone Start-ups

Name: Smartphone Start-ups
Brand: Springer International Publishing AG
SKU: 9783319885230
Price: 246.52 PLN
Availability: InStock

Navigating the iPhone Revolution

Autor: Claudio Giachetti

Język:

Oprawa: Miękka

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

Wysyłamy za 8-11 dni

246.52 zł

This book provides detailed examination of start-up companies which entered the smartphone industry...

Informacje o książce

Autor

Claudio Giachetti

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2018

strony

192

EAN

9783319885230

Enbook ID

21376249

Wydawca

Springer International Publishing AG

Waga

278

Wymiary

148 x 210 x 12

Pełny opis

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.