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Książka Smartphone Start-ups Claudio Giachetti

Smartphone Start-ups

Navigating the iPhone Revolution

Autor: Claudio Giachetti
Język: Angielski
Oprawa: Twarda
Wydawca: Springer International Publishing AG
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
243.08 zł
This book provides detailed examination of start-up companies which entered the smartphone industry...

Informacje o książce

Autor
Claudio Giachetti
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2017
strony
192
EAN
9783319679723
ISBN
3319679724
Enbook ID
18051678
Wydawca
Springer International Publishing AG
Waga
3745
Wymiary
148 x 210 x 18

Pełny opis

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

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