Smart Pricing

Name: Smart Pricing
Brand: Pearson Education
SKU: 9780134384993
Price: 140.38 PLN
Availability: InStock

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

Autor: Jagmohan Raju, Z. John Zhang

Język:

Oprawa: Miękka

Wydawca: Pearson Education

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

140.38 zł

In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitabi...

Informacje o książce

Autor

Jagmohan Raju, Z. John Zhang

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2010

strony

224

EAN

9780134384993

ISBN

0134384997

Enbook ID

09358475

Wydawca

Pearson Education

Waga

350

Wymiary

152 x 228 x 14

Pełny opis

In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. "Smart Pricing" introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. "" "Smart Pricing" goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to "win." "

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Smart Pricing

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

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