Silver Market Phenomenon

Name: Silver Market Phenomenon
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642143373
Price: 254.11 PLN
Availability: InStock

Marketing and Innovation in the Aging Society

Autor: Florian Kohlbacher, Cornelius Herstatt

Język:

Oprawa: Twarda

Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostępność: Dostępna u dostawcy

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The current shift in demographics aging and shrinking populations in many countries around the world...

Informacje o książce

Autor

Florian Kohlbacher, Cornelius Herstatt

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2010

strony

465

EAN

9783642143373

ISBN

3642143377

Enbook ID

01656224

Wydawca

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Waga

916

Wymiary

167 x 244 x 28

Pełny opis

The current shift in demographics aging and shrinking populations in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called graying market or silver market , the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings.§This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

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Silver Market Phenomenon

Marketing and Innovation in the Aging Society

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