Service Management Principles for Hospitality and Tourism

Name: Service Management Principles for Hospitality and Tourism
Brand: Kendall/Hunt Publishing Co ,U.S.
SKU: 9781465269607
Price: 604.8 PLN
Availability: InStock

Autor: Jay Kandampully, David Solnet

Język:

Oprawa: Miękka

Wydawca: Kendall/Hunt Publishing Co ,U.S.

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

604.80 zł

Service Management Principles for Hospitality and Tourism, a significantly revised 2nd edition, is n...

Informacje o książce

Autor

Jay Kandampully, David Solnet

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2015

strony

277

EAN

9781465269607

ISBN

1465269606

Enbook ID

09343550

Wydawca

Kendall/Hunt Publishing Co ,U.S.

Waga

722

Wymiary

234 x 192 x 23

Pełny opis

Service Management Principles for Hospitality and Tourism, a significantly revised 2nd edition, is now available from Kendall Hunt Publishing. This book introduces service management principles and concepts to the study of hospitality and tourism management. It guides future managers to a new perspective that sees hospitality and tourism businesses as essentially service businesses that require a holistic, cross-functional approach to meeting customers' needs within the context of personal relationships and experience. Service Management Principles for Hospitality and Tourism: introduces a range of service management fundamentals and interrelated topics which are critical to success in all service enterprises. interprets and explains service management theory in an easy-to-understand way and uses many examples and case studies to bring theory to life. adopts the position that management in service organizations is holistic and must take into account cross-disciplinary and cross-functional considerations, particularly from marketing, management, operations and human resources. incorporates new and revised pedagogical features including precise study objectives, key words, diagrams and photos, tips boxes, chapter summaries and a web portal which contains PowerPoint slides and a range of materials to assist instructors.

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