Książka Service facility design, customer quality perceptions and facility use Alvin Lee

Service facility design, customer quality perceptions and facility use

The perceptions of spectators in non-team-based leisure-sport stadiums

Autor: Alvin Lee
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 8-11 dni
251.82
The physical environment of stadium facilities was found to significantly affect spectators satisfa...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2010
strony
164
EAN
9783838330808
Enbook ID
06994598
Waga
232
Wymiary
150 x 220 x 10

Pełny opis

The physical environment of stadium facilities was found to significantly affect spectators satisfaction during visits. This book reports the results of a study using motor vehicle, dog and horse racing stadiums. At these venues, facility aesthetics, cleanliness and accessibility to different service areas were significantly and positively associated with customer evaluations of the quality of their visit. In turn, visit-quality was found to have a significant positive relationship with the length of their visit and the spectators intentions to return to the venue. This appears to be the first study of how spectators in non-team-based leisure stadiums viewed the physical built-environment. It is also the first to report on how these types of built environments affects visitation behavior.

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