Książka Search Engine Optimization Andreas Veglis

Search Engine Optimization

Język: Angielski
Oprawa: Twarda
Wydawca: MDPI AG
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
155.74
This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It i...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2021
strony
102
EAN
9783039368181
ISBN
3039368184
Enbook ID
35406494
Wydawca
Waga
426
Wymiary
170 x 244 x 11

Pełny opis

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

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