School Communication that Works

A Patron-focused Approach to Delivering Your Message

Autor: Kenneth S. DeSieghardt

Język:

Oprawa: Twarda

Wydawca: Rowman & Littlefield

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

313.62 zł

The foundation of successful school district/community relationships is communication that focuses o...

Informacje o książce

Autor

Kenneth S. DeSieghardt

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2013

strony

146

EAN

9781475805826

ISBN

1475805829

Enbook ID

04806288

Wydawca

Rowman & Littlefield

Waga

364

Wymiary

236 x 161 x 15

Pełny opis

The foundation of successful school district/community relationships is communication that focuses on what most interests average residents - no matter what you, as a school district leader, believe they should be interested in. Communicate in their language, at their level of interest, and at their pace, and you and your patrons will soon be headed in the same direction more often than not. Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out. Highlights of the book: *An easy-to-follow organizing principle (The Patron Information Pyramid(t)) that sorts school communication topics into three categories - Essential, Important, and As-Needed. *Case studies that show the findings in action, drawn from more than 20 years of research with school districts of all shapes, sizes and levels of wealth. *Information targeted to special communications situations, such as Hot Topics and Crisis Communications, all focused on how patrons would like their school districts to communicate *A summary of Key Points at the end of each chapter, providing an "at a glance" review of the information shared.

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School Communication that Works

A Patron-focused Approach to Delivering Your Message

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