Książka Scenario-based Strategic Planning Burkhard Schwenker

Scenario-based Strategic Planning

Developing Strategies in an Uncertain World

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
222.39
In a world characterized by increasing complexity and volatility, managers must be able to flexibly...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2015
strony
219
EAN
9783658042141
ISBN
9783658042141
Enbook ID
09877766
Waga
3959
Wymiary
168 x 240 x 13

Pełny opis

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.§§Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.§

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