Książka Saving the World Emile G. McAnany

Saving the World

A Brief History of Communication for Development and Social Change

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
134.61
Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
200
EAN
9780252078446
Enbook ID
04869649
Waga
318
Wymiary
152 x 229 x 18

Pełny opis

Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. Summarizing the history of the field of communication for development from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals, McAnany argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. He ultimately suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and others.

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