Książka Riding the Black Ship Aviad E. Raz

Riding the Black Ship

Japan and Tokyo Disneyland

Autor: Aviad E. Raz
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
127.39
In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many them...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1999
strony
264
EAN
9780674768949
ISBN
0674768949
Enbook ID
04636476
Waga
384
Wymiary
227 x 155 x 16

Pełny opis

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

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