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Riddle

Name: Riddle
Brand: John Wiley & Sons Inc
SKU: 9780787996321
Price: 90.77 PLN
Availability: InStock

Where Ideas Come From and How to Have Better Ones

Autor: Andrew J. Razeghi

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

90.77 zł

While organizations claim to value creativity, they are often at a loss when attempting to conjure u...

Informacje o książce

Autor

Andrew J. Razeghi

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2008

strony

256

EAN

9780787996321

ISBN

0787996327

Enbook ID

02106084

Wydawca

John Wiley & Sons Inc

Waga

438

Wymiary

167 x 233 x 24

Pełny opis

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; howeverthe source of creative inspiration has remained a mystery.Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation