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Książka Richard Wagner Nicholas Vazsonyi

Richard Wagner

Self-Promotion and the Making of a Brand

Autor: Nicholas Vazsonyi
Język: Angielski
Oprawa: Miękka
Wydawca: Cambridge University Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
236.60 zł
This book was first published 2010. All modern artists have had to market themselves in some way. Ri...

Informacje o książce

Autor
Nicholas Vazsonyi
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
236
EAN
9781107404397
ISBN
1107404398
Enbook ID
02051408
Wydawca
Cambridge University Press
Waga
440
Wymiary
190 x 247 x 15

Pełny opis

This book was first published 2010. All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

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