Książka Rethinking Users Benjamin Chesluk

Rethinking Users

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
133.18
Knowing your users stimulates your imagination and helps you create more exciting and effective desi...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2020
strony
112
EAN
9789063695811
ISBN
9063695810
Enbook ID
32695489
Waga
544
Wymiary
227 x 162 x 23

Pełny opis

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world.This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways.The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

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