Książka Retailing Principles Lynda Rose Poloian

Retailing Principles

Język: Angielski
Oprawa: Twarda
Dostępność: Na zamówienie
Wysyłamy za 17-26 dni
545.29
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow?...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2013
strony
592
EAN
9781563677427
ISBN
1563677423
Enbook ID
01289355
Waga
2368
Wymiary
216 x 282 x 50

Pełny opis

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

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