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Książka Resistance is Useless Geoff Burch

Resistance is Useless

The Art of Business Persuasion

Autor: Geoff Burch
Język: Angielski
Oprawa: Miękka
Wydawca: John Wiley and Sons Ltd
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
80.08 zł
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book t...

Informacje o książce

Autor
Geoff Burch
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2003
strony
278
EAN
9781841124698
ISBN
1841124699
Enbook ID
05094690
Wydawca
John Wiley and Sons Ltd
Waga
462
Wymiary
157 x 232 x 18

Pełny opis

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion -- a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: aeo Change anyonea s opinion on any subject. aeo Transform a lynch mob into your most devout supporters. aeo Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customera s fingers with a hammer. aeo Understand how a perfect product demonstration can get you hurled into the street by security. aeo Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

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