Religions as Brands

Name: Religions as Brands
Brand: Taylor & Francis Ltd
SKU: 9781409467557
Price: 988.6 PLN
Availability: InStock

New Perspectives on the Marketization of Religion and Spirituality

Autor: Jean-Claude Usunier

Język:

Oprawa: Twarda

Wydawca: Taylor & Francis Ltd

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

988.60 zł

During the twentieth century, religion has gone on the market place. Churches and religious groups a...

Informacje o książce

Autor

Jean-Claude Usunier

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2013

strony

276

EAN

9781409467557

ISBN

1409467554

Enbook ID

04783829

Wydawca

Taylor & Francis Ltd

Waga

668

Wymiary

164 x 235 x 24

Pełny opis

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

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Religions as Brands

New Perspectives on the Marketization of Religion and Spirituality

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