REDESIGNING WOMEN

Television after the Network Era

Autor: Amanda D. Lotz

Język:

Oprawa: Miękka

Wydawca: University of Illinois Press

Dostępność: Dostępna u dostawcy w małych ilościach

Wysyłamy za 13-18 dni

140.38 zł

In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted ex...

Informacje o książce

Autor

Amanda D. Lotz

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2006

strony

240

EAN

9780252073106

ISBN

025207310X

Enbook ID

04869230

Wydawca

University of Illinois Press

Waga

396

Wymiary

228 x 154 x 22

Pełny opis

In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime_time dramatic series such as "Buffy the Vampire Slayer", "Judging Amy", "Gilmore Girls", "Sex and the City", and "Ally McBeal" empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels.Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers. Amanda D. Lotz is an assistant professor of communication at the University of Michigan. She has contributed to the "Encyclopedia of Television, 2nd Ed.", and other books and journals.

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

REDESIGNING WOMEN

Television after the Network Era

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również