Real Options and Strategic Technology Venturing

Name: Real Options and Strategic Technology Venturing
Brand: Springer-Verlag New York Inc.
SKU: 9781461458135
Price: 217.13 PLN
Availability: InStock

A New Paradigm in Decision Making

Autor: Caroline M. Sipp, Elias G. Carayannis

Język:

Oprawa: Miękka

Wydawca: Springer-Verlag New York Inc.

Dostępność: Dostępna u dostawcy

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This book seeks to answer why, when and how are real options used in strategic technology venturing?...

Informacje o książce

Autor

Caroline M. Sipp, Elias G. Carayannis

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

124

EAN

9781461458135

ISBN

1461458137

Enbook ID

01428383

Wydawca

Springer-Verlag New York Inc.

Waga

232

Wymiary

237 x 156 x 9

Pełny opis

This book seeks to answer why, when and how are real options used in strategic technology venturing? This work tests for the role of real options in decision making involving three types of firms in decreasing order of technology-dependence technology-driven (TD) (where the profit is fully dependent on new technology creation and leveraging), technology-based (TB) (where the profit is enabled and supported by technology) and technology-neutral (TN) (where the profit is almost independent of technology). It also deals with strategic and non-strategic types of decisions driven by real options.§This analysis shows that an environment presenting co-opetitive (simultaneous competition and collaboration) conditions triggers the use of real options (why), that serve to transform the position, posture and propensity of businesses to innovate and thus they co-evolve (when) into more effective and efficient forms of businesses (co-specialization) (how). The authors demonstrate that embracing risk and uncertainty can increase levels and probability of new venture formation. However, their simulation also shows that it should be adapted to the risk profile of the firm and that timing is also a factor to be considered. Although engaging the concepts of real options, this analysis does not focus on a specific investment valuation methodology, but highlights the relationship between knowledge and risk and rather addresses the management of mindsets, as moving towards a systematic conceptualization of real options represents a different paradigm in decision making.

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