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Książka Rating the Audience Mark Balnaves

Rating the Audience

Autor: Mark Balnaves
Język: Angielski
Oprawa: Twarda
Wydawca: Bloomsbury Publishing
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
510.12 zł
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. Bu...

Informacje o książce

Autor
Mark Balnaves
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2011
strony
288
EAN
9781849663427
ISBN
1849663424
Enbook ID
01252378
Wydawca
Bloomsbury Publishing
Waga
585
Wymiary
156 x 234 x 25

Pełny opis

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

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