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Książka Ramping Your Brand James F. Richardson PhD

Ramping Your Brand

How to Ride the Killer CPG Growth Curve

Autor: James F. Richardson PhD
Język: Angielski
Oprawa: Miękka
Wydawca: PGS Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
65.33 zł
Do you want exponential growth?In this book, Dr. Richardson outlines a 4-Part approach to thinking s...

Informacje o książce

Autor
James F. Richardson PhD
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2025
strony
262
EAN
9781733444644
ISBN
1733444645
Enbook ID
50428058
Wydawca
PGS Press
Waga
356
Wymiary
152 x 229 x 14

Pełny opis

Do you want exponential growth?

In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.

  • Part 1. Designing to Command a Premium
    This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
  • Part 2. Managing A Small Experiment
    Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
  • Part 3. Fine Tuning the Conversion Playbook
    Steady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth.
  • Part 4. Accelerating to Scale
    There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

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