Race to 270 - The Electoral College and the Campaign Strategies of 2000 and 2004

Name: Race to 270 - The Electoral College and the Campaign Strategies of 2000 and 2004
Brand: The University of Chicago Press
SKU: 9780226751344
Price: 149.7 PLN
Availability: InStock

Autor: Daron R. Shaw

Język:

Oprawa: Miękka

Wydawca: The University of Chicago Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

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The Electoral College has played an important role in presidential politics since our nation's found...

Informacje o książce

Autor

Daron R. Shaw

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2006

strony

216

EAN

9780226751344

ISBN

0226751341

Enbook ID

04549300

Wydawca

The University of Chicago Press

Waga

378

Wymiary

157 x 228 x 15

Pełny opis

The Electoral College has played an important role in presidential politics since our nation's founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won--and lost. Shaw's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases--plus key contacts in the Gore and Kerry camps--Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affected voters' preferences and opinions--not in huge numbers, but enough to shift critical votes in key battlegrounds. Bridging the gap between those who study campaigns and those who conduct them, "The Race to 270" will provide political scientists and practitioners alike with fresh insights about the new strategies that stem from one of our oldest institutions.

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Race to 270 - The Electoral College and the Campaign Strategies of 2000 and 2004

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