Quicksilver Companies

Name: Quicksilver Companies
Brand: PALGRAVE MACMILLAN
SKU: 9780333960288
Price: 270.91 PLN
Availability: InStock

The Battle for the Online Consumer

Autor: Alan Griffiths

Język:

Oprawa: Twarda

Wydawca: PALGRAVE MACMILLAN

Dostępność: 50 % szansa

Przeszukamy cały świat

270.91 zł

The most difficult but most exciting aspect of online business is that there are no rules. Everyone...

Informacje o książce

Autor

Alan Griffiths

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2001

strony

192

EAN

9780333960288

ISBN

0333960289

Enbook ID

04600671

Wydawca

PALGRAVE MACMILLAN

Waga

434

Wymiary

156 x 234 x 16

Pełny opis

The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are the "Quicksilver Companies" and this book is about them. As the creator of the BBC online site and advisor to businesses such as "The Financial Times", SkyDigital, BP Amoco and others, Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real life stories to show how to avoid the pitfalls.

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Quicksilver Companies

The Battle for the Online Consumer

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