Quality, Satisfaction and Repurchase Intention

Name: Quality, Satisfaction and Repurchase Intention
Brand: LAP Lambert Academic Publishing
SKU: 9783846517925
Price: 207.35 PLN
Availability: InStock

Consumers Perceptions of Quality, Satisfaction and Repurchase Intention: The Case of Leather Shoes in Ethiopia

Autor: Temesgen Gebregziabher

Język:

Oprawa: Miękka

Wydawca: LAP Lambert Academic Publishing

Dostępność: Na zamówienie

Wysyłamy za 17-27 dni

207.35 zł

Leather shoe industry, in Ethiopia, is both large and competitive. Therefore, designing and implemen...

Informacje o książce

Autor

Temesgen Gebregziabher

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

EAN

9783846517925

Enbook ID

06944917

Wydawca

LAP Lambert Academic Publishing

Waga

128

Wymiary

150 x 220 x 4

Pełny opis

Leather shoe industry, in Ethiopia, is both large and competitive. Therefore, designing and implementing effective strategies targeting to market acceptance/purchase of local leather shoes is crucial to firm s success and survival. Moreover, while offering better quality, organizations in the industry may draw profitability through fetching new customers and retaining the existing ones. However, there seems little research being done on consumer behavior in Ethiopian leather shoes industry. Therefore, the study is an attempt to see the relationship of quality perceptions, satisfaction, and repurchase intentions of the consumers of leather shoes. The results of the study may help leather shoes manufacturers (marketers, decision makers) in understanding product quality perceptions of their consumers, provides guides to in framing their marketing strategies and marketing mixes. It may also serve as a benchmark for consumer behavior researchers interested in exploring the areas of perceived product quality, consumer satisfaction, and repurchase intention.

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Quality, Satisfaction and Repurchase Intention

Consumers Perceptions of Quality, Satisfaction and Repurchase Intention: The Case of Leather Shoes in Ethiopia

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również