Książka Purpose Nikos Mourkogiannis

Purpose

The Starting Point of Great Companies

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
113.22
What is it that great management teams do? How do they create sustained competitive advantage? In Pu...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2006
strony
272
EAN
9781403975812
ISBN
1403975817
Enbook ID
04777333
Waga
532
Wymiary
162 x 241 x 22

Pełny opis

What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.

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