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Public Relations

Name: Public Relations
Brand: SAGE Publications Inc
SKU: 9780761948568
Price: 574.8 PLN
Availability: InStock

A Managerial Perspective

Autor: Danny Moss, Barbara DeSanto

Język:

Oprawa: Twarda

Wydawca: SAGE Publications Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-20 dni

574.80 zł

Taking a managerial perspective, this book explores public relations and its role in the wider organ...

Informacje o książce

Autor

Danny Moss, Barbara DeSanto

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2011

strony

512

EAN

9780761948568

ISBN

0761948562

Enbook ID

04685382

Wydawca

SAGE Publications Inc

Waga

1050

Wymiary

186 x 232 x 33

Pełny opis

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.