Książka Public Relations Shirley Harrison

Public Relations

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
343.32
This text is the ideal introduction for anyone who wants to understand how and why public relations...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2000
strony
224
EAN
9781861525475
ISBN
1861525478
Enbook ID
04306575
Waga
434
Wymiary
191 x 245 x 13

Pełny opis

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

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