Public Affairs in Practice

Name: Public Affairs in Practice
Brand: Kogan Page Ltd
SKU: 9780749444723
Price: 169.02 PLN
Availability: InStock

A Practical Guide to Lobbying

Autor: Stuart Thomson, Steven A. John

Język:

Oprawa: Miękka

Wydawca: Kogan Page Ltd

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

169.02 zł

"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political l...

Informacje o książce

Autor

Stuart Thomson, Steven A. John

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2006

strony

192

EAN

9780749444723

ISBN

074944472X

Enbook ID

04675198

Wydawca

Kogan Page Ltd

Waga

312

Wymiary

158 x 230 x 16

Pełny opis

"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and, raising the profile of an organization. Case studies and tips from industry professionals make this a practical 'how to' guide for practitioners at all levels and students. Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals. Finally, there is a discussion of future trends and developments in PA.

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