Książka Promotional Cultures - The Rise and Spread of Advertising, Public Relations, Marketing and Branding Aeron Davis

Promotional Cultures - The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Autor: Aeron Davis
Język: Angielski
Oprawa: Miękka
Wydawca: Polity Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
119.41
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2013
strony
216
EAN
9780745639833
ISBN
0745639836
Enbook ID
02010201
Wydawca
Waga
418
Wymiary
152 x 229 x 20

Pełny opis

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

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