Product Strategy and Management

Name: Product Strategy and Management
Brand: PEARSON Education Limited
SKU: 9780273694502
Price: 389.06 PLN
Availability: InStock

Autor: Michael Baker

Język:

Oprawa: Miękka

Wydawca: PEARSON Education Limited

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

389.06 zł

Product Strategy and Management offers a holistic discussion and explanation of this subject area a...

Informacje o książce

Autor

Michael Baker

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2007

strony

560

EAN

9780273694502

ISBN

0273694502

Enbook ID

04048087

Wydawca

PEARSON Education Limited

Waga

888

Wymiary

188 x 245 x 31

Pełny opis

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

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