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Książka Product Planning Essentials Kenneth B. Kahn

Product Planning Essentials

Autor: Kenneth B. Kahn
Język: Angielski
Oprawa: Miękka
Wydawca: SAGE Publications Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
370.30 zł
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Informacje o książce

Autor
Kenneth B. Kahn
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2000
strony
264
EAN
9780761919995
ISBN
0761919996
Enbook ID
04684155
Wydawca
SAGE Publications Inc
Waga
370
Wymiary
152 x 228 x 14

Pełny opis

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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