Książka Process-based Strategic Planning Rudolf Grünig

Process-based Strategic Planning

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
207.85
A company's strategies define its future direction, specifying not only target market positions for...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2010
strony
358
EAN
9783642167140
ISBN
3642167144
Enbook ID
05281272
Waga
682
Wymiary
244 x 167 x 26

Pełny opis

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

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