Ponad 4 miliony tytułów w języku angielskim i innych językach! Odkryj swoją nową historię już dziś!

Process and Practice of Radio Programming

Name: Process and Practice of Radio Programming
Brand: University Press of America
SKU: 9780761810452
Price: 231.84 PLN
Availability: InStock

Autor: Joanna R. Lynch, Greg Gillispie

Język:

Oprawa: Miękka

Wydawca: University Press of America

Dostępność: 50 % szansa

Przeszukamy cały świat

231.84 zł

Rapid changes in the radio industry in recent years have brought new challenges to radio program dir...

Informacje o książce

Autor

Joanna R. Lynch, Greg Gillispie

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

1998

strony

336

EAN

9780761810452

ISBN

9780761810452

Enbook ID

01024050

Wydawca

University Press of America

Waga

386

Wymiary

137 x 214 x 17

Pełny opis

Rapid changes in the radio industry in recent years have brought new challenges to radio program directors. This book addresses these changes, and provides case studies from some of the most respected broadcasters in the industry. Process and Practice of Radio Programming examines all aspects of a radio programmer's job. Among the topics discussed are: creating a program clock, developing an ear for selecting tomorrow's hits, hiring, managing, and working (airchecking) with talent, image creation, marketing a station, ratings and research, working with sales, promotions, news, new technologies-including Virtual Radio Programming, surviving within a multiopoly situation, how to compete competitively with other stations in the market, understanding obligations to the FCC, developing relationships with record companies, clients, marketing and research firms, and others as well as learning how to program to a target audience.