Książka Pricing Perspectives Dr. Florian Siems

Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
470.99
The world of pricing has been changing at a fast pace. There has been a development of new dynamic p...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2008
strony
230
EAN
9780230207226
ISBN
0230207227
Enbook ID
04552116
Waga
428
Wymiary
138 x 223 x 19

Pełny opis

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

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